Frequently Asked Questions
Everything You Need to Know
About Working With Us.
Straightforward answers to the questions we hear most. If something isn't covered here, email us at support@heartcraftmedia.com or book a free strategy call below.
General Questions
What does Heart Craft Media do?
Heart Craft Media is a business operations and growth consultancy that helps small service businesses stop losing revenue, automate lead capture, and scale efficiently. We install the systems, processes, and strategy that turn a chaotic small business into a predictable, profitable operation without hiring a full-time executive team.
Who do you typically work with?
We work with small to mid-size trade and service businesses in the $1M–$10M revenue range. Our clients include roofing contractors, HVAC companies, plumbers, electricians, landscapers, and other home service businesses across the United States.
What makes Heart Craft Media different from a traditional consultant?
Most consultants hand you a report and walk away. We show up and do the work. We embed inside your business, implement the systems ourselves, and stay accountable to real outcomes not just recommendations.
How quickly can I expect to see results?
Most clients see measurable improvements within the first 30 days. Our 30-Day Operations Reset is specifically designed to deliver visible, documented results in one month including identified profit leaks, installed automations, and improved lead capture.
Where is Heart Craft Media located?
We are headquartered in Sheridan, Wyoming, but we work with service businesses across the entire United States. All services are delivered remotely or on-site depending on the engagement.
The 30-Day Operations Reset
Why is the package $12,097 when the services are worth $29,732+?
By bundling five services into one coordinated engagement, we deliver them far more efficiently than if you hired each separately. You get a single team working inside your business with one shared goal not five vendors pointing fingers at each other.
Consider this: our Fractional COO service alone is $6,997 per month. You're getting three months of that, plus four other services, for less than two months of COO work on its own.
Is this really done in 30 days?
The intensive implementation diagnosing problems, building systems, deploying AI agents, and writing your new copy happens in 30 days. But you don't get left alone after that.
You receive 60 additional days of our Fractional COO services to make sure everything holds, your team is fully trained, and any issues get resolved immediately. Think of it as 30 days of heavy lifting followed by 60 days of making sure it sticks.
What happens after the 90 days are up?
You have three paths. First, continue with AI Agent Management from $750/month we keep monitoring and improving your systems as your business grows. Second, add ongoing SEO and content services at custom pricing to keep compounding your visibility. Third, if you'd prefer full independence, we train your team on every tool and system we've built so you own it completely. You're never locked in you choose what makes sense at that point.
Do I need all five services, or can I pick and choose?
You can purchase any of the five services individually from our Services page. But the 30-Day Ops Reset exists because these services are most powerful when deployed together. The audits reveal exactly where to focus. The COO leadership fixes the operational gaps. The copywriting makes you visible to new customers. The AI agents capture every lead that comes in.
Remove any one piece and the others underperform. If you want a complete transformation rather than a partial fix, this is the fastest way to get there.
Fractional COO
What is a Fractional COO?
A Fractional COO is an experienced Chief Operating Officer who works with your business on a part-time or contract basis. You get senior-level operational leadership at a fraction of the cost of a full-time hire. They focus on fixing systems, managing processes, and driving efficiency so the owner can step back from the day-to-day grind.
Does my business need a Fractional COO?
If you find yourself doing everything yourself, constantly putting out fires, unable to take a day off without things falling apart, or watching revenue grow but profits shrink you need a Fractional COO. These are signs your business lacks the operational infrastructure to scale.
How much does a Fractional COO cost?
Our Fractional COO retainer starts at $6,997 per month significantly less than a full-time COO salary, which typically runs $150,000–$250,000 per year plus benefits. For businesses that need a full operational transformation, our 30-Day Ops Reset bundles the COO engagement with four additional services at a fraction of the individual cost.
AI Agents & Automations
What is an AI agent?
An AI agent is a software system that handles tasks autonomously answering phone calls, qualifying leads, booking appointments, and following up with prospects without any human involvement. Our AI agents work 24 hours a day, 7 days a week, so your business never misses a lead again.
Will AI agents sound robotic to my customers?
No. Modern AI phone and chat agents are trained to sound natural, professional, and on-brand. Most callers cannot tell they are speaking with an AI. We configure your agents to match your business's tone and handle the common questions specific to your industry.
What if the AI can't answer a customer's question?
We build escalation logic into every AI agent. If the agent encounters a question it cannot handle, it seamlessly transfers the call or conversation to a human team member rather than leaving the customer stuck.
What kinds of automations do you build?
We build automations for lead follow-up, appointment reminders, job confirmations, review requests, invoice reminders, and internal team notifications. If your team is doing a repetitive task manually, there is a good chance we can automate it.
What if I'm not tech-savvy? Will I actually be able to use what you build?
This is one of the most common concerns and one of the main reasons we include 60 days of support. We set up everything, train your team step by step, and stay available during weekly check-ins to answer any question that comes up. The systems we build are designed to be operated by non-technical people.
If something breaks or confuses your team six weeks in, you call us and we fix it. You don't need to understand how it works you just need to see that it does.
SEO & GEO
What is GEO and how is it different from SEO?
SEO (Search Engine Optimization) focuses on ranking in traditional search engines like Google. GEO (Generative Engine Optimization) focuses on getting your business cited and recommended by AI systems like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot. Both are critical in 2025 and beyond we optimize for both simultaneously.
Can you help my business show up in AI search results?
Yes. This is one of our core specialties. We optimize your website content, schema markup, and online presence so that AI assistants recommend your business when potential customers ask questions related to your services.
How long does SEO take to show results?
Traditional SEO typically takes 3–6 months to show meaningful organic traffic growth. GEO results can come faster because AI systems update their knowledge continuously. We focus on the strategies that move the needle fastest for service businesses.
Tools & Getting Started
What tools and software do you work with?
We work with whatever you already use ServiceTitan, Jobber, QuickBooks, HubSpot, and most major CRMs and field service platforms. We don't rip and replace. If you need new tools, we recommend the simplest and most cost-effective options and help you get set up. Any required software subscriptions are purchased by you separately we handle the setup, configuration, and training.
How do I get started?
The first step is booking a free discovery call. We will learn about your business, identify your biggest operational challenges, and recommend the right engagement for your situation. There is no obligation and no sales pressure.
Do you offer any guarantees?
We stand behind our work. Our 30-Day Operations Reset is designed to deliver measurable, documented results within 30 days. If you don't see clear progress, we will make it right. We are in the business of real outcomes, not promises.
Still Have a Question?
Let's Talk About
Your Specific Situation.
Every business is different. If you didn't find what you were looking for, book a free 30-minute strategy call and we'll answer everything directly.
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